---
title: Blog
---

[![DPRCo Logo](https://blog.dprandco.com/hs-fs/hubfs/DPRCo-Logo-White.png?width=78&height=78&name=DPRCo-Logo-White.png) ![DPRCo Logo](https://blog.dprandco.com/hs-fs/hubfs/DPRCo-Logo-White.png?width=78&height=78&name=DPRCo-Logo-White.png)](https://dprandco.com/)

- [ABOUT US](https://dprandco.com/about/)
- [THE WORK](https://dprandco.com/the-work/all/)
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# Blog

[![](https://blog.dprandco.com/hs-fs/hubfs/Untitled%20design%20-%202024-08-27T103038.781.png?width=780&name=Untitled%20design%20-%202024-08-27T103038.781.png)](https://blog.dprandco.com/visionlink-and-kinggee-campaigns-featured-in-campaign-briefs-the-work)

 Aug 23, 2024 | [Campaign](https://blog.dprandco.com/tag/campaign)

## [VisionLink® and KingGee work featured in Campaign Brief's 'The Work' 2024](https://blog.dprandco.com/visionlink-and-kinggee-campaigns-featured-in-campaign-briefs-the-work)

VisionLink | The Power of Knowing (B2B, Film/TV Craft – Special Effects)

[More](https://blog.dprandco.com/visionlink-and-kinggee-campaigns-featured-in-campaign-briefs-the-work)

[![](https://blog.dprandco.com/hs-fs/hubfs/Untitled%20design%20-%202024-08-21T083459.959.png?width=780&name=Untitled%20design%20-%202024-08-21T083459.959.png)](https://blog.dprandco.com/a-year-into-my-presidency-of-a-global-network-of-independent-agencies-what-ive-learned)

Aug 19, 2024 | [Thinking](https://blog.dprandco.com/tag/thinking) [The Latest](https://blog.dprandco.com/tag/the-latest)

## [A year into my presidency of a global network of independent agencies – what I’ve learned.](https://blog.dprandco.com/a-year-into-my-presidency-of-a-global-network-of-independent-agencies-what-ive-learned)

[More](https://blog.dprandco.com/a-year-into-my-presidency-of-a-global-network-of-independent-agencies-what-ive-learned)

[![](https://blog.dprandco.com/hs-fs/hubfs/KING-GEE-EMBLE-WC-15-LR-1.jpg?width=780&name=KING-GEE-EMBLE-WC-15-LR-1.jpg)](https://blog.dprandco.com/smart-high-earning-and-ready-to-spend.-tradies-are-the-new-affluent-cohort-that-deserve-our-attention)

Aug 08, 2024 | [Thinking](https://blog.dprandco.com/tag/thinking)

## [Tradies: smart, high-earning and ready to spend](https://blog.dprandco.com/smart-high-earning-and-ready-to-spend.-tradies-are-the-new-affluent-cohort-that-deserve-our-attention)

[More](https://blog.dprandco.com/smart-high-earning-and-ready-to-spend.-tradies-are-the-new-affluent-cohort-that-deserve-our-attention)

[![](https://blog.dprandco.com/hs-fs/hubfs/IMG_7999_19Jul24.jpg?width=780&name=IMG_7999_19Jul24.jpg)](https://blog.dprandco.com/a-bundle-of-promotions-after-a-year-of-growth)

Jul 23, 2024 | [The Latest](https://blog.dprandco.com/tag/the-latest)

## [Announcing a trio of promotions amidst a period of growth](https://blog.dprandco.com/a-bundle-of-promotions-after-a-year-of-growth)

[More](https://blog.dprandco.com/a-bundle-of-promotions-after-a-year-of-growth)

[![](https://blog.dprandco.com/hs-fs/hubfs/SarahPonte.png?width=780&name=SarahPonte.png)](https://blog.dprandco.com/how-we-empower-our-team-to-return-to-work-after-extended-leave)

Jul 19, 2024 | [Campaign](https://blog.dprandco.com/tag/campaign) [DPR&Co Highlight](https://blog.dprandco.com/tag/dprco-highlight)

## [How we empower our team to return to work after extended leave](https://blog.dprandco.com/how-we-empower-our-team-to-return-to-work-after-extended-leave)

[More](https://blog.dprandco.com/how-we-empower-our-team-to-return-to-work-after-extended-leave)

[![](https://blog.dprandco.com/hs-fs/hubfs/Snapinsta.app_449654323_7657893837598067_2507519551719730980_n_1080.jpg?width=780&name=Snapinsta.app_449654323_7657893837598067_2507519551719730980_n_1080.jpg)](https://blog.dprandco.com/wehis-you-are-the-cure-is-a-globey-award-nominee-0)

Jul 08, 2024 | [Thinking](https://blog.dprandco.com/tag/thinking) [The Latest](https://blog.dprandco.com/tag/the-latest)

## [Five insights in four days: AMIN Worldwide Conference](https://blog.dprandco.com/wehis-you-are-the-cure-is-a-globey-award-nominee-0)

[More](https://blog.dprandco.com/wehis-you-are-the-cure-is-a-globey-award-nominee-0)

[![](https://blog.dprandco.com/hs-fs/hubfs/Untitled%20design%20(26).png?width=780&name=Untitled%20design%20(26).png)](https://blog.dprandco.com/sabco-campaign-sees-50-sales-uplift-of-leading-mop)

May 28, 2024 | [Campaign](https://blog.dprandco.com/tag/campaign) [DPR&Co Highlight](https://blog.dprandco.com/tag/dprco-highlight)

## [Sabco campaign sees over 50% sales uplift on leading mop](https://blog.dprandco.com/sabco-campaign-sees-50-sales-uplift-of-leading-mop)

[More](https://blog.dprandco.com/sabco-campaign-sees-50-sales-uplift-of-leading-mop)

May 21, 2024

## [How would you convince Australians that it's a great idea to live near a nuclear reactor?](https://blog.dprandco.com/gruen-nu-clear-horizons)

[More](https://blog.dprandco.com/gruen-nu-clear-horizons)

[![](https://blog.dprandco.com/hs-fs/hubfs/3-2.png?width=780&name=3-2.png)](https://blog.dprandco.com/the-case-for-independent-locally-held-agency-relationships)

May 20, 2024 | [Thinking](https://blog.dprandco.com/tag/thinking)

## [The case for independent, locally held agency relationships](https://blog.dprandco.com/the-case-for-independent-locally-held-agency-relationships)

[More](https://blog.dprandco.com/the-case-for-independent-locally-held-agency-relationships)

[![](https://blog.dprandco.com/hs-fs/hubfs/Untitled%20design%20(5)-1.png?width=780&name=Untitled%20design%20(5)-1.png)](https://blog.dprandco.com/five-reasons-you-should-become-a-brief-writing-ninja)

Apr 15, 2024 | [Thinking](https://blog.dprandco.com/tag/thinking) [The Latest](https://blog.dprandco.com/tag/the-latest) [From the desk](https://blog.dprandco.com/tag/from-the-desk)

## [Five reasons you should become a brief-writing ninja](https://blog.dprandco.com/five-reasons-you-should-become-a-brief-writing-ninja)

[More](https://blog.dprandco.com/five-reasons-you-should-become-a-brief-writing-ninja)

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