Video is one of the most powerful marketing tools for brands. As an inbound marketing agency, DPR&Co is a HubSpot partner, Hubspot found that 90% of users say that product videos are helpful in the decision process. They also reported that 54% of people want to see more video content from marketers. Yet in order for video to be successful at generating both traffic and leads, it needs to be used in a strategic way. Here are 18 ways to use video at the different stages of the buyer's journey.
You want to attract people to your page. They are unfamiliar with your brand and may not even know about the problem they’re facing. So you need to inform, attract, and raise awareness. To do this, use videos that:
Keep your visitors engaged and turn them into prospective buyers. To do that you need to provide valuable content that builds trust and is easy to consume. To do this, use videos that:
At this stage, you need to continue nurturing your prospects by providing value and and showcasing your success stories. To do this, use videos that:
Delight your customers and turn them into advocates. Produce fun, helpful videos that will add more value to their purchase, provide support, and reassure them they've made the right choice. The goal is to show just how invested you are in keeping them happy. Use videos that:
Clients often think video marketing is expensive and time-consuming. But it doesn't have to be.
At DPR&CO, we have the ability to product videos of varying production quality. For example, shooting on an iPhone (which is pretty good these days) with the assistance of some snappy gadgets is a great solution for social, which tends to reward authentic content anyway. We like to keep things simple yet effective to give our clients the best solution at the lowest cost. Shoot us an email to discover more.