---
title: My brand is winning customers, but is it strong enough to attract great staff?
description: Follow this simple guide to attracting the best people and fuel your growth.
image: https://blog.dprandco.com/hubfs/kiyun-lee-3PILPw4O80w-unsplash-1.jpg
---

[![DPRCo Logo](https://blog.dprandco.com/hs-fs/hubfs/DPRCo-Logo-White.png?width=78&height=78&name=DPRCo-Logo-White.png) ![DPRCo Logo](https://blog.dprandco.com/hs-fs/hubfs/DPRCo-Logo-White.png?width=78&height=78&name=DPRCo-Logo-White.png)](https://dprandco.com/)

- [ABOUT US](https://dprandco.com/about/)
- [THE WORK](https://dprandco.com/the-work/all/)
- [BLOG](https://blog.dprandco.com/)
- [CONTACT](https://dprandco.com/contact/)
- [CMO PODCAST](https://dprandco.com/cmo-masterclass-podcast/)

by [Phil Huzzard](https://blog.dprandco.com/author/phil-huzzard) | Jan 10, 2020 | [Thinking](https://blog.dprandco.com/tag/thinking)

# My brand is winning customers, but is it strong enough to attract great staff?

[![](https://blog.dprandco.com/hubfs/kiyun-lee-3PILPw4O80w-unsplash-1.jpg)](https://blog.dprandco.com/employer-branding)

**Attracting and retaining the best customers requires you to attract and retain great staff.**

So, your investment in marketing is performing reasonably. Your digital marketing is being well managed, your marketing automation is helping reduce costs, and you may even have adopted the latest lead gen technique, inbound marketing. But without the right people to deliver on your brand promise, you’re unlikely to be able to maximise the your performance in this period of market softening.

In a world where people are more professionally mobile than ever, winning the best people is a vital challenge to deal with. This guide will help you behave like an employer-of-choice and market yourself like one.

[![Employer Branding eBook Mock-up-1](https://blog.dprandco.com/hs-fs/hubfs/Employer%20Branding%20eBook%20Mock-up-1.png?width=794&name=Employer%20Branding%20eBook%20Mock-up-1.png)](https://blog.dprandco.com/hubfs/DPR_IM%20Employer%20Branding%20ebook.pdf)

 

### Share this:

- <https://api.whatsapp.com/send?text=My%20brand%20is%20winning%20customers,%20but%20is%20it%20strong%20enough%20to%20attract%20great%20staff?>

Search

#### Recent Articles

[![](https://blog.dprandco.com/hs-fs/hubfs/Untitled%20design%20-%202024-08-27T103038.781.png?width=80&name=Untitled%20design%20-%202024-08-27T103038.781.png)](https://blog.dprandco.com/visionlink-and-kinggee-campaigns-featured-in-campaign-briefs-the-work)

##### [VisionLink® and KingGee work featured in Campaign Brief's 'The Work' 2024](https://blog.dprandco.com/visionlink-and-kinggee-campaigns-featured-in-campaign-briefs-the-work)

[Campaign](https://blog.dprandco.com/tag/campaign)

[![](https://blog.dprandco.com/hs-fs/hubfs/Untitled%20design%20-%202024-08-21T083459.959.png?width=80&name=Untitled%20design%20-%202024-08-21T083459.959.png)](https://blog.dprandco.com/a-year-into-my-presidency-of-a-global-network-of-independent-agencies-what-ive-learned)

##### [A year into my presidency of a global network of independent agencies – what I’ve learned.](https://blog.dprandco.com/a-year-into-my-presidency-of-a-global-network-of-independent-agencies-what-ive-learned)

[Thinking](https://blog.dprandco.com/tag/thinking)

[![](https://blog.dprandco.com/hs-fs/hubfs/KING-GEE-EMBLE-WC-15-LR-1.jpg?width=80&name=KING-GEE-EMBLE-WC-15-LR-1.jpg)](https://blog.dprandco.com/smart-high-earning-and-ready-to-spend.-tradies-are-the-new-affluent-cohort-that-deserve-our-attention)

##### [Tradies: smart, high-earning and ready to spend](https://blog.dprandco.com/smart-high-earning-and-ready-to-spend.-tradies-are-the-new-affluent-cohort-that-deserve-our-attention)

[Thinking](https://blog.dprandco.com/tag/thinking)

[![](https://blog.dprandco.com/hs-fs/hubfs/IMG_7999_19Jul24.jpg?width=80&name=IMG_7999_19Jul24.jpg)](https://blog.dprandco.com/a-bundle-of-promotions-after-a-year-of-growth)

##### [Announcing a trio of promotions amidst a period of growth](https://blog.dprandco.com/a-bundle-of-promotions-after-a-year-of-growth)

[The Latest](https://blog.dprandco.com/tag/the-latest)

[![](https://blog.dprandco.com/hs-fs/hubfs/SarahPonte.png?width=80&name=SarahPonte.png)](https://blog.dprandco.com/how-we-empower-our-team-to-return-to-work-after-extended-leave)

##### [How we empower our team to return to work after extended leave](https://blog.dprandco.com/how-we-empower-our-team-to-return-to-work-after-extended-leave)

[Campaign](https://blog.dprandco.com/tag/campaign)

Contact us at:  
[+61 3 8547 4600](tel:+61%203%208547%204600)  
[info@dprandco.com](mailto:info@dprandco.com)

- <https://www.facebook.com/dprandco/>
- <https://www.linkedin.com/company/dpr%26co/?trk=company_logo>
- <https://www.youtube.com/user/AcceleratorComms>
- <https://vimeo.com/dprandco>
- <https://www.instagram.com/dprandco/>

We operate throughout  
Asia Pacific.

We’re based at  
21-23 Stewart Street  
Richmond, VIC 3121

### Join the DPR&Co family and receive regular updates.