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How would you convince Australians that it's a great idea to live near a nuclear reactor?

Written by Madeline Gaw | May 21, 2024 6:15:21 AM

As part of a recent pitch for Gruen, we were tasked with a challenging brief: convince Australians that living near a nuclear reactor would be a good thing.

Our approach focused on the housing affordability crisis – one of the biggest issues facing young Australians today.

Watch our pitch and see if we took home the trophy: