--- title: Blog | Thinking (2) description: Thinking | (2) --- [![DPRCo Logo](https://blog.dprandco.com/hs-fs/hubfs/DPRCo-Logo-White.png?width=78&height=78&name=DPRCo-Logo-White.png) ![DPRCo Logo](https://blog.dprandco.com/hs-fs/hubfs/DPRCo-Logo-White.png?width=78&height=78&name=DPRCo-Logo-White.png)](https://dprandco.com/) - [ABOUT US](https://dprandco.com/about/) - [THE WORK](https://dprandco.com/the-work/all/) - [BLOG](https://blog.dprandco.com/) - [CONTACT](https://dprandco.com/contact/) - [CMO PODCAST](https://dprandco.com/cmo-masterclass-podcast/) # Blog [![](https://blog.dprandco.com/hs-fs/hubfs/Untitled%20design%20-%202024-08-27T103038.781.png?width=780&name=Untitled%20design%20-%202024-08-27T103038.781.png)](https://blog.dprandco.com/visionlink-and-kinggee-campaigns-featured-in-campaign-briefs-the-work) Aug 23, 2024 | [Campaign](https://blog.dprandco.com/tag/campaign) ## [VisionLink® and KingGee work featured in Campaign Brief's 'The Work' 2024](https://blog.dprandco.com/visionlink-and-kinggee-campaigns-featured-in-campaign-briefs-the-work) VisionLink | The Power of Knowing (B2B, Film/TV Craft – Special Effects) [More](https://blog.dprandco.com/visionlink-and-kinggee-campaigns-featured-in-campaign-briefs-the-work) [![](https://blog.dprandco.com/hs-fs/hubfs/Screen%20Shot%202023-03-17%20at%2010.38.59%20am.png?width=780&name=Screen%20Shot%202023-03-17%20at%2010.38.59%20am.png)](https://blog.dprandco.com/the-fear-economy-paper1) Mar 23, 2023 | [Thinking](https://blog.dprandco.com/tag/thinking) ## [Dr Peter Steidl on the ‘fear economy’ and corporate resilience.](https://blog.dprandco.com/the-fear-economy-paper1) [More](https://blog.dprandco.com/the-fear-economy-paper1) [![](https://blog.dprandco.com/hs-fs/hubfs/shutterstock_1068817697.png?width=780&name=shutterstock_1068817697.png)](https://blog.dprandco.com/do-you-want-more-from-your-b2b-ad-agency) Oct 19, 2022 | [Thinking](https://blog.dprandco.com/tag/thinking) [B2B Marketing](https://blog.dprandco.com/tag/b2b-marketing) ## [Looking for the right B2B agency partner? Here's what you need to know.](https://blog.dprandco.com/do-you-want-more-from-your-b2b-ad-agency) [More](https://blog.dprandco.com/do-you-want-more-from-your-b2b-ad-agency) [![](https://blog.dprandco.com/hs-fs/hubfs/shutterstock_2046863132-1.jpg?width=780&name=shutterstock_2046863132-1.jpg)](https://blog.dprandco.com/nps-and-why-it-should-be-treated-with-caution) Sep 28, 2022 | [Thinking](https://blog.dprandco.com/tag/thinking) [Education and Training](https://blog.dprandco.com/tag/education-and-training) [B2B Marketing](https://blog.dprandco.com/tag/b2b-marketing) ## [Net Promoter Score and why it should be treated with caution](https://blog.dprandco.com/nps-and-why-it-should-be-treated-with-caution) [More](https://blog.dprandco.com/nps-and-why-it-should-be-treated-with-caution) [![](https://blog.dprandco.com/hs-fs/hubfs/image001.jpg?width=780&name=image001.jpg)](https://blog.dprandco.com/employer-branding-what-do-your-people-really-want-from-their-job) Jun 01, 2022 | [Thinking](https://blog.dprandco.com/tag/thinking) ## [Employer branding: What do your people really want from their job?](https://blog.dprandco.com/employer-branding-what-do-your-people-really-want-from-their-job) [More](https://blog.dprandco.com/employer-branding-what-do-your-people-really-want-from-their-job) [![Red and white questions mark drawn with light photography in a dark laneway](https://blog.dprandco.com/hs-fs/hubfs/Research%20article%20-%20Creative%20%234jpg.jpg?width=780&name=Research%20article%20-%20Creative%20%234jpg.jpg)](https://blog.dprandco.com/research.-one-of-marketings-most-essential-tools-has-a-dark-side) Feb 23, 2022 | [Thinking](https://blog.dprandco.com/tag/thinking) ## [Research. One of marketing’s most essential tools has a dark side.](https://blog.dprandco.com/research.-one-of-marketings-most-essential-tools-has-a-dark-side) [More](https://blog.dprandco.com/research.-one-of-marketings-most-essential-tools-has-a-dark-side) [![](https://blog.dprandco.com/hs-fs/hubfs/Share%20of%20voice.png?width=780&name=Share%20of%20voice.png)](https://blog.dprandco.com/excess-share-of-voice-a-key-driver-of-increased-market-share) Aug 31, 2020 | [Thinking](https://blog.dprandco.com/tag/thinking) ## [Excess Share of Voice – a key driver of increased market share](https://blog.dprandco.com/excess-share-of-voice-a-key-driver-of-increased-market-share) [More](https://blog.dprandco.com/excess-share-of-voice-a-key-driver-of-increased-market-share) [![](https://blog.dprandco.com/hs-fs/hubfs/TNR%20Post-Covid%20EDM-2.png?width=780&name=TNR%20Post-Covid%20EDM-2.png)](https://blog.dprandco.com/which-competitor-in-your-category-will-emerge-strongest-post-covid) Jun 10, 2020 | [Thinking](https://blog.dprandco.com/tag/thinking) ## [Which competitor in your category will emerge strongest post-COVID?](https://blog.dprandco.com/which-competitor-in-your-category-will-emerge-strongest-post-covid) [More](https://blog.dprandco.com/which-competitor-in-your-category-will-emerge-strongest-post-covid) [![](https://blog.dprandco.com/hs-fs/hubfs/kiyun-lee-3PILPw4O80w-unsplash-1.jpg?width=780&name=kiyun-lee-3PILPw4O80w-unsplash-1.jpg)](https://blog.dprandco.com/employer-branding) Jan 10, 2020 | [Thinking](https://blog.dprandco.com/tag/thinking) ## [My brand is winning customers, but is it strong enough to attract great staff?](https://blog.dprandco.com/employer-branding) [More](https://blog.dprandco.com/employer-branding) [![Mindulness blog](https://blog.dprandco.com/hs-fs/hubfs/Mindulness%20blog.jpg?width=780&name=Mindulness%20blog.jpg)](https://blog.dprandco.com/thinking/mindfulness-in-marketing) Jun 21, 2019 | [Thinking](https://blog.dprandco.com/tag/thinking) ## [The benefits of mindfulness in marketing](https://blog.dprandco.com/thinking/mindfulness-in-marketing) [More](https://blog.dprandco.com/thinking/mindfulness-in-marketing) [« Older Entries](https://blog.dprandco.com/tag/thinking/page/3) [Next Entries »](https://blog.dprandco.com/tag/thinking/page/1) Contact us at: [+61 3 8547 4600](tel:+61%203%208547%204600) [info@dprandco.com](mailto:info@dprandco.com) - - - - - We operate throughout Asia Pacific. 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