---
title: Are you marketing to the attention web?
description: Are you marketing to the attention web?
image: https://blog.dprandco.com/hubfs/AttentionWEB_BlogThumbnails_1080x675.jpg
---

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by [Madeleine Kemp](https://blog.dprandco.com/author/madeleine-kemp) | Feb 20, 2019 | [Thinking](https://blog.dprandco.com/tag/thinking)

# Are you marketing to the attention web?

[![AttentionWEB_BlogThumbnails_1080x675](https://blog.dprandco.com/hubfs/AttentionWEB_BlogThumbnails_1080x675.jpg)](https://blog.dprandco.com/thinking/the-attention-web-2019)

DPR&Co’s Digital Manager, Madeleine Kemp, featured in B&T with three insights for marketers to consider when executing on their digital marketing strategy this year. Madeleine affirms that marketing to the ‘attention web’ doesn’t necessarily require a complete overhaul of your marketing approach. But it does require several small shifts in your customer engagement efforts across channels.

Read the full [article](http://www.bandt.com.au/opinion/marketing-attention-web).

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