Are you marketing to the attention web?

DPR&Co’s Digital Manager, Madeleine Kemp, featured in B&T with three insights for marketers to consider when executing on their digital marketing strategy this year. Madeleine affirms that marketing to the ‘attention web’ doesn’t necessarily require a complete overhaul of your marketing approach. But it does require several small shifts in your customer engagement efforts across channels.

Read the full article.

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