Meet Kristy at Honda AU

We had the pleasure of sitting down with our new client at Honda Power Equipment, Kristy Ganter. We’re excited to be working closely with Kristy across digital communications to build a highly engaged audience for the Honda brand online.

Kristy Ganter Honda AU -  DPR&CO

1. There is a hole in my life in the shape of…

Donut. They are my all-time favourite thing and because I’m coeliac I can’t eat them 😭

2. Who’s the most underrated creative person from all time?

Honda have a motorcycle model called the Fireblade (it's my favourite bike we sell).The designer of this model is a high-school graduate, named Tadao Babacould. I believe he could be seen as an underrated creative in the auto and engineering industry. It was back in 1992 when Baba created the Fireblade, and it was ground breaking. A first of its kind with new engineering and design concepts never seen before. Honda had no idea how pivotal this model would become in its history or model line-up; as well as its impact on the market segment of high performance motorcycles. Honda still sell this bike today (an upgraded version) but it was a giant of its time when it first hit the market. For enthusiasts, it’s still a masterpiece of machinery today.

3. Fill in the blank________…there, I’ve said it!

Anythink’ is not a word! It's anything. There, I’ve said it!

4. What’s the most exciting communications development you’re seeing right now?

The development of WeChat is something to keep an eye on. Although it's not a mainstream app in Australia, it could be a preview of what's to come with regards to the amalgamation of social media and apps. Many people in Australia may still think of WeChat as comparable to WhatsApp – just for chatting and calling – but it's far from that. It’s a fully-fledged ecosystem that offers users a range of functions/services, such as a digital wallet, bill payments, and even shopping. Think of combining Ebay and Uber Eats in to one app – it’s crazy! You can scan barcodes in a store and then locate that item somewhere online at a cheaper price. I think this could be the future of messaging apps and potentially social apps.

5. Tell us something we don’t already know about you.

I hate bananas, everything about them is terrible.

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