Attracting and retaining the best customers requires you to attract and retain great staff.
So, your investment in marketing is performing reasonably. Your digital marketing is being well managed, your marketing automation is helping reduce costs, and you may even have adopted the latest lead gen technique, inbound marketing. But without the right people to deliver on your brand promise, you’re unlikely to be able to maximise the your performance in this period of market softening.
In a world where people are more professionally mobile than ever, winning the best people is a vital challenge to deal with. This guide will help you behave like an employer-of-choice and market yourself like one.