Email marketing continues to be a high priority for 2019. For SMEs, email is the main driver of customer retention and acquisition. With office workers receiving over 120 emails, on average, every day (Radicati), the competition for clicks is enormous. To maximise the success of your e-marketing, here are our three recommendations.
Personalisation isn't a novelty. Consumers expect marketers to tailor content to their needs and preferences. Personalising email subject lines can increase open rates by 50% and lead to 58% higher click-to-open rates. To see even higher rates, try behavioural-trigger emails, such as empty cart reminders. They require some grunt work to set up, but in general they see a massive 152% higher open rate than traditional emails and boost conversions by 6.33%, if sent within the hour (Sale Cycle).
Follow these simple rules to avoid hitting the spam filter:
60% of email campaigns are opened on mobile devices, compared to 10% on desktops. So it's vital that you consider your emails for mobile first. Follow these four rules to get mobile friendly:
If you're looking to revamp your email campaigns, get in touch with our Digital Manager, Madeleine Kemp.