We ran a campaign for Sabco, Australia’s most iconic cleaning brand, that resulted in a 50.35% increase in sales for one of its leading mops.
Sabco operates in a low involvement category, so highlighting the efficacy of the product’s technology is key to ensuring the brand is top of mind when shoppers enter the cleaning aisle.
For more than a decade, we’ve partnered with Sabco as an extension of its marketing team. Together, we continue to fine-tune an integrated promotional strategy that includes TV, social media, PR, digital display and SEM. Sabco Marketing Director Emily Townsing oversees Sabco’s campaign strategy. ‘What we’re doing is working well, but we don’t like to get complacent. We’re always looking to outdo ourselves with compelling insights about what triggers a purchase in the aisle,’ Emily says.
Our Co-founder and Managing Director Domenic Brasacchio is proud to be involved with a leading Australian brand. ‘It’s rewarding work. With each touchpoint we work on, we know we’re helping make a difference to Sabco’s sales as well as building the brand’s community of loyal customers,’ he says.
We’re an independent creative agency that draws on our team’s long experience in FMCG marketing and deep understanding of the major retail chains. While we’re best known for brand transformations, this campaign showed our team’s expertise in retail marketing.
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