--- title: We’re proud to share our new campaign for Box Hill Institute. description: The Box Hill Institute 2022 ‘Become’ brand campaign is designed to give potential students a clear and compelling promise of a transformative educational experience on a pathway to a rewarding career. image: https://blog.dprandco.com/hubfs/DPR%26Co%20Feb%20BHI%201920x1080px.jpg --- [![DPRCo Logo](https://blog.dprandco.com/hs-fs/hubfs/DPRCo-Logo-White.png?width=78&height=78&name=DPRCo-Logo-White.png) ![DPRCo Logo](https://blog.dprandco.com/hs-fs/hubfs/DPRCo-Logo-White.png?width=78&height=78&name=DPRCo-Logo-White.png)](https://dprandco.com/) - [ABOUT US](https://dprandco.com/about/) - [THE WORK](https://dprandco.com/the-work/all/) - [BLOG](https://blog.dprandco.com/) - [CONTACT](https://dprandco.com/contact/) - [CMO PODCAST](https://dprandco.com/cmo-masterclass-podcast/) by [Team DPR&Co](https://blog.dprandco.com/author/team-dprco) | Feb 22, 2022 | [Education and Training](https://blog.dprandco.com/tag/education-and-training) # We’re proud to share our new campaign for Box Hill Institute. [![](https://blog.dprandco.com/hubfs/DPR%26Co%20Feb%20BHI%201920x1080px.jpg)](https://blog.dprandco.com/were-proud-to-share-our-new-campaign-for-box-hill-institute) As Australia’s borders open, and with strongly increasing demand for health, IT and trades skills, Box Hill Institute is working hard to increase course participation for 2022 and beyond. The BECOME campaign is designed to give potential students a clear and compelling promise of a transformative educational experience on a pathway to a rewarding career. It highlights the key study areas of hospitality, healthcare, trades, music, biosecurity and cybersecurity. With five campus locations across Melbourne, Box Hill Institute has the capacity to grow its role in skilling up the Victorian workforce. Given the critical role TAFEs will play in Victoria’s economic future, we believe it’s time to challenge the tropes around TAFE advertising. We thank the Box Hill team for being open to taking an out-of-category creative approach in bringing to life the Institute’s vision for its students. The campaign launched on February 20th 2022 on FTA and digital screens, radio and social.     Credits: **Agency: DPR&Co** Co-founder and Executive Creative Director: Richard Ralphsmith Senior Designer and Art Director: Frankie Ey Group Account Director: Leanne O’Connor Account Executive: Bella Ninis   **Production Company:** Fiction Films Director: Jake Robb Producer: Jackie Fish **Post Production:** Mr Fox **Sound:** Sonic Playground   **Super Nova Media** Managing Director: John Williams Creative Director: James Proctor Senior Account Manager: Gail Schupack   **Box Hill Institute** Executive Director Student Experience: Jennifer Newport Director of Marketing: Justine Jacobs/Naomi Kark/Amy Whitehead Marketing Manager: Denbeigh Inman/Adelaide Adams Marketing, Campaigns & Planning Lead: Irene Wallis ### Share this: - Search #### Recent Articles [![](https://blog.dprandco.com/hs-fs/hubfs/Untitled%20design%20-%202024-08-27T103038.781.png?width=80&name=Untitled%20design%20-%202024-08-27T103038.781.png)](https://blog.dprandco.com/visionlink-and-kinggee-campaigns-featured-in-campaign-briefs-the-work) ##### [VisionLink® and KingGee work featured in Campaign Brief's 'The Work' 2024](https://blog.dprandco.com/visionlink-and-kinggee-campaigns-featured-in-campaign-briefs-the-work) [Campaign](https://blog.dprandco.com/tag/campaign) [![](https://blog.dprandco.com/hs-fs/hubfs/Untitled%20design%20-%202024-08-21T083459.959.png?width=80&name=Untitled%20design%20-%202024-08-21T083459.959.png)](https://blog.dprandco.com/a-year-into-my-presidency-of-a-global-network-of-independent-agencies-what-ive-learned) ##### [A year into my presidency of a global network of independent agencies – what I’ve learned.](https://blog.dprandco.com/a-year-into-my-presidency-of-a-global-network-of-independent-agencies-what-ive-learned) [Thinking](https://blog.dprandco.com/tag/thinking) [![](https://blog.dprandco.com/hs-fs/hubfs/KING-GEE-EMBLE-WC-15-LR-1.jpg?width=80&name=KING-GEE-EMBLE-WC-15-LR-1.jpg)](https://blog.dprandco.com/smart-high-earning-and-ready-to-spend.-tradies-are-the-new-affluent-cohort-that-deserve-our-attention) ##### [Tradies: smart, high-earning and ready to spend](https://blog.dprandco.com/smart-high-earning-and-ready-to-spend.-tradies-are-the-new-affluent-cohort-that-deserve-our-attention) [Thinking](https://blog.dprandco.com/tag/thinking) [![](https://blog.dprandco.com/hs-fs/hubfs/IMG_7999_19Jul24.jpg?width=80&name=IMG_7999_19Jul24.jpg)](https://blog.dprandco.com/a-bundle-of-promotions-after-a-year-of-growth) ##### [Announcing a trio of promotions amidst a period of growth](https://blog.dprandco.com/a-bundle-of-promotions-after-a-year-of-growth) [The Latest](https://blog.dprandco.com/tag/the-latest) [![](https://blog.dprandco.com/hs-fs/hubfs/SarahPonte.png?width=80&name=SarahPonte.png)](https://blog.dprandco.com/how-we-empower-our-team-to-return-to-work-after-extended-leave) ##### [How we empower our team to return to work after extended leave](https://blog.dprandco.com/how-we-empower-our-team-to-return-to-work-after-extended-leave) [Campaign](https://blog.dprandco.com/tag/campaign) Contact us at: [+61 3 8547 4600](tel:+61%203%208547%204600) [info@dprandco.com](mailto:info@dprandco.com) - - - - - We operate throughout Asia Pacific. 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